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The 2022 Care Study
Panadol has been trusted to care for New Zealand for over 50 years, so we’re no strangers to how we as a nation care for one another – it’s at the heart of what we do.
About the report
Following the events of the past two years, we surveyed 1,000 New Zealanders to gain a deeper understanding of what care means to them and the role that our community plays in caring for one another.
This is what we uncovered.
New Zealand is a caring nation that believes care is an important part of the community
84%
of New Zealanders would not hesitate to jump in to provide support to their community
79%
believe caring for their community is important
77%
proactively offer support to those in need
The global pandemic has inspired New Zealanders to want to care more for others
78% say the pandemic has helped New Zealanders to realise the importance of caring for those around them
The pandemic has shifted mindsets on the importance of care in the community
70% saying it has shone a light on the caring acts and unseen work of those in the community
How are New Zealanders showing more care in their community?
47%
are shopping from local businesses more than usual
36%
are giving money to charity
25%
are frequently signing petitions for change
Younger generations have been most impacted by the global pandemic
48% of Gen Z and 36% of Millennials have a higher need for community support
(Compared to 32% Gen X, 20% Boomers 80% proactively offer support to those in need)
65% of Gen Z and 58% Millennials have feelings of isolation
(Compared to, 42% Gen X, 33% Boomers)
60% of Gen Z and 53% of Millennials have needed more community support as a result of the lockdowns
(Compared to 35% Gen X, 22% Boomers)
See the full report
You can review the full 2022 Care Study brought to you by Panadol report by clicking the link below.
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